Cognitive biases to be aware of when making choices.
Regarding important decisions such as strategies and development themes, be aware of cognitive biases and conduct multifaceted analysis and discussions.
When deciding on the policies for new business ventures and development themes, what do you keep in mind? I believe selections are made based on analysis results from perspectives such as market needs and effective utilization of existing technologies. When determining the company's policies, it is important to make more multifaceted judgments, not just sticking to established routes. One factor that hinders multifaceted judgment is cognitive bias. Cognitive bias is the phenomenon of making biased and irrational judgments based on preconceived notions formed from intuition or past experiences. Now, let me introduce an example of cognitive bias that occurred in an actual development setting. *For more details about the blog, you can view it through the related links. Please feel free to contact us for more information.*
- Company:ファースト・イノベーテック
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