Regarding important decisions such as strategies and development themes, be aware of cognitive biases and conduct multifaceted analysis and discussions.
When deciding on the policies for new business ventures and development themes, what do you keep in mind? I believe selections are made based on analysis results from perspectives such as market needs and effective utilization of existing technologies. When determining the company's policies, it is important to make more multifaceted judgments, not just sticking to established routes. One factor that hinders multifaceted judgment is cognitive bias. Cognitive bias is the phenomenon of making biased and irrational judgments based on preconceived notions formed from intuition or past experiences. Now, let me introduce an example of cognitive bias that occurred in an actual development setting. *For more details about the blog, you can view it through the related links. Please feel free to contact us for more information.*
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We respond to the need for immediate business expansion using core technologies as a weapon by providing new product development consulting, technology strategy consulting, training, and seminars that realize "innovative products launched at high speed" through lean startups. We support the investigation and resolution of various issues related to new business and new product development using core technologies. Please feel free to contact us if you have any requests.