What is lead generation? Introducing sales strategies and tools for acquiring potential customers.
Explaining methods for lead acquisition, effective approaches, and success stories!
Acquiring leads (potential customers) is a strategy to connect to future customer growth through various sales and marketing activities, along with subsequent customer nurturing and retention. In this article, we will explain methods for lead acquisition, effective approaches, and successful case studies. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.