Business common sense is nonsense.
When the environment and conditions change, common sense changes! Here are some commonly heard "sales common sense" concepts.
Hundreds of years ago, the geocentric theory was common knowledge. Now, it has become the very definition of the absurd. As time progresses, it is often the case that we begin to see the essence rather than just the surface phenomena. What was once common knowledge becomes absurd. Water boils at 100 degrees Celsius. However, this is common knowledge in some countries. In Tibet, it becomes common knowledge that water boils at 90 degrees. When the environment and conditions change, common knowledge changes. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.
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