Dormant account reactivation | reopen the accounts you left
Business cards and CRM records hold customers you stopped talking to. Reactivation stalls because the contact has moved on and there is no pretext.
The reactivation programme from Sales Innovation Salon starts with STEP01: sorting dormant accounts by last contact and reason for loss, then setting priorities. STEP02 drills the opening line for a long-overdue call and objection handling. STEP03 builds the contact cycles in.
Cleaning the list and adding systems sit outside this training.