Customer case study training | design when each case is used
You paid for customer case studies, and in meetings they get handed over at the end. Nobody knows whether they were read. The case studies are not working as a sales tool. Sales Innovation Salon treats a case study as material that moves the meeting, not a document to hand over. STEP01 explains why people look to the decisions of others. STEP02 builds two accounts: the change in daily work, and the grounds for an investment decision. In STEP03 the team standardises how case studies are used.
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基本情報
■For: companies looking for customer case study training ■Who it is for: sales staff who use case studies, sales operations and marketing ■Curriculum: STEP01 mindset and fundamentals / STEP02 the win-rate playbook / STEP03 reproducing and embedding results ■Content: designing when a case study is used, telling it by role, presenting it for the approval process, handling questions ■Format: weekly sessions over 3 months ■Pricing: B2B 1,200,000 JPY per person, ex tax. 1-on-1 and group plans quoted
価格情報
B2B plan: 1,200,000 JPY per person (excluding tax), weekly sessions over 3 months. Three participants is 3,600,000 JPY, developing three in-house sales instructors. Individual 1-on-1 and group plans available.
納期
用途／実績例
・When your case study booklets and web pages add nothing in meetings ・When adoption by peers weighs heavily, as in manufacturing and construction ・When you want case studies to work inside approval documents ・When cases built by sales operations go unused in the field ・When you want to explain with case studies at exhibitions and seminars ・When you want stronger ties with customers who agreed to be featured
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企業情報
アカメディアは、「クリエイティブ × テクノロジー」を柱に、 各領域の専門アソシエイツが集うプロフェッショナル集団です。 商品やサービスの企画・制作から発信まで一貫して手がけ、 未来型の価値体験を日本から届けています。
