Graduating from 'just creating and finishing.' We reveal all the steps for strategically utilizing B2B videos, transforming them from 'costs' into 'assets that generate revenue.'
"I created a video, but it won't play," "It doesn't lead to business negotiations," "When the person in charge changes, operations stop"... These issues faced by many B2B companies stem from viewing video as a "one-off initiative." This document thoroughly explains a four-stage growth process to evolve video into a "asset" that generates continuous profits for companies. From the basics of strategic design to "area initiatives" that connect sales, exhibitions, and social media, and the "self-driving" approach that differentiates between in-house production and outsourcing, we have condensed practical know-how.
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basic information
This is a practical guidebook for B2B and manufacturing professionals who are considering utilizing videos but don't know where to start, and want to maximize results while keeping outsourcing costs down. ● Systematic roadmap: Divides the process from introduction to self-sustainability into four phases, visualizing the tasks to be tackled at each stage. ● Promotion of sales DX: Introduces specific methods to convert sales know-how, which tends to be personalized, into videos to improve conversion rates in negotiations. ● Pathway to in-house production: Supports the establishment of a system to accumulate know-how within the company and achieve 'self-sustainability' rather than relying entirely on outsourcing. ● Maximizing ROI: Explains the 'surface mechanism' that combines existing initiatives such as exhibitions and webinars with videos to multiply the return on investment.
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Applications/Examples of results
●Utilization of Exhibitions: From booth guidance to follow-up later, improving the ROI of event investments. ●Sales Support: As a tool to convey complex product specifications and technologies accurately and efficiently. ●Internal Training and Manuals: For the inheritance of on-site technology and the efficiency of customer support. ●Awareness Expansion: In strategizing impactful social media video advertisements for the target audience.
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Company information
Our company is celebrating its 106th anniversary this year, specializing in video production, graphic design, and exhibitions, and we engage in production, construction, and operational services. We focus on video production from the planning proposal stage, primarily for product introductions, company introductions, exhibition videos, and showroom videos, and we excel at conveying the strengths of products for BtoB companies. "We create videos that clearly communicate complex structures and difficult-to-understand systems." "We study our clients' products to propose expressions and content." We will propose and deliver impactful videos using filming, animation production, and 3DCG production. We explain the benefits of in-house video production for companies using visual materials in an easy-to-understand manner. In today's rapidly aging society with a declining birthrate, we can contribute to addressing the urgent issue of technology transfer in the manufacturing industry. Please feel free to contact us.
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