Breaking free from customer management that has become a black box of information.

Solution with Salesforce CRM: A centralized management system that breaks through the uncertainty of "whose" and "what kind of situation" the customer is in.

Common challenges faced by real estate companies include the lack of centralized customer information, leading to a situation where information becomes a black box, making it difficult for the company to convert the leads (information) it has acquired into sales. When customer information is not centralized, it becomes challenging to convert the acquired lead information into sales. In particular, when there is a phone call to the store, it is difficult to immediately understand who is responsible and what the customer's situation is, which poses a risk of delayed appropriate responses. Additionally, it becomes difficult to grasp the overall picture of which cases will lead to sales, complicating management efforts. *Details on the implementation of Salesforce to resolve the black-box customer management issue are explained in the latter part of the document.

CRM (Customer Relationship Management System)SFA (Sales Support System)