[Case Study] Improving Performance through Streamlining Sales Processes and Centralizing Information
Mobile Create Case Study
The streamlining of the sales process and the centralization of information led to an increase in performance.
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basic information
Mobile Create Co., Ltd. We develop, sell, operate, and maintain mobile communication networks (MVNO business) utilizing mobile communication infrastructure and mobile management systems utilizing GPS.
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▼What was the background and process of the introduction? We considered transitioning from manual Excel management and other companies' SFA. The challenges included the burden on operating hours due to the effort of aggregating Excel data, the inefficiency of managing sales forecasts and actuals, and the excessive features and high license fees of the conventional SFA. We conducted functionality verification and customization during the free trial period and felt confident in the flexible support attitude, leading us to decide on the introduction. ▼What is the situation after the introduction? Thanks to flexible customization, we achieved visibility and efficiency in our results. Weekly sales meetings were reduced to once a month, and running costs were cut down to about 25% of the previous amount.
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Company information
Our company is structured around two main pillars: the development of our own IT products (product business) and the provision of IT system development and operation services for individual customers (solution business). The goal of the product business is to provide customers with the economic benefits of scale through productization. On the other hand, the solution business identifies the overall needs related to IT services and feeds that back into our own products, creating synergy between the two businesses. In recent years, new technologies such as AI and IoT have garnered attention. We aim to create innovative services within this era, contributing to the expansion of our customers' profits, market growth, and regional economic development.
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