A clear definition of SQL (Sales Qualified Lead), which is the key to successful inside sales, and an explanation of the deal-making process.
**Benefits** - Stable results in inside sales with a clear definition of SQL - High-quality deal handovers to field sales become possible - Common understanding between departments leads to smoother collaboration and increased efficiency 'PROBiZZ' clearly defines SQL in inside sales as "leads that directly lead to orders" and establishes this process within the organization. Based on data such as your product characteristics, customer purchasing intent, and company attributes, we specifically define "what the optimal SQL is for your company." To ensure that the defined SQL reliably leads to deal creation, we design a concrete process for inside sales from lead acquisition to deal setting. We incorporate the criteria for SQL into the lead scoring function of SFA/CRM, creating a system that allows inside sales to make decisions without hesitation. We clarify the rules for information sharing and collaboration processes when handing over SQL to field sales, establishing operations that eliminate friction between departments. 'PROBiZZ' provides a successful model for SQL definition and processes, evolving your inside sales into a highly efficient organization that delivers results.
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By clarifying the definition of SQL, unnecessary approaches to low-quality leads are eliminated, improving sales efficiency. Field sales can focus on high-conversion SQLs, leading to increased win rates and stable achievement of sales targets. With the establishment of the SQL process, the activities of inside sales representatives are standardized, enhancing the reproducibility of results. As the criteria for SQL are shared across departments, discrepancies in understanding during lead handover are eliminated, enabling smooth collaboration. The organization develops data analysis skills to define SQL, transforming the previously subjective lead selection into a scientific process. Since inside sales can concentrate on SQL, the marketing department can focus on improving the quality of leads rather than just the quantity. 【Strengths and Features】 ■Clarification of your company's specific SQL definitions and judgment criteria ■Design of an inside sales process that connects SQL to business negotiations ■Establishment of a system for SQL handover that strengthens inter-departmental collaboration
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Is your company's inside sales "SQL" clearly defined? "PROBiZZ" is currently offering a free comprehensive guide on the definition and process of SQL, which is the key to successful inside sales. We thoroughly explain the specific definition of SQL that identifies high-probability leads, as well as the processes that lead to successful negotiations, providing you with immediately usable know-how. Transform your sales organization into one that "consistently delivers results based on data" with this complete guide. Download the materials now and maximize your sales results through SQL.
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Applications/Examples of results
- An IT company with a low order rate for deals set by inside sales and an ambiguous definition of SQL implemented measures under the guidance of 'PROBiZZ' to clarify the criteria for SQL based on past order data, enabling the handover of high-quality deals and improving the order rate of field sales by 18% through enhanced lead quality. - A manufacturing company where there was a discrepancy in the recognition of "high-quality leads" between inside sales and field sales, leading to a lack of smooth collaboration, unified the definition of SQL and handover rules with the support of 'PROBiZZ' and executed measures to incorporate them into SFA, resolving interdepartmental friction and shortening lead time from deals through strengthened departmental collaboration. - A service company with inefficient inside sales activities and high costs for generating SQL analyzed the SQL process using data under the guidance of 'PROBiZZ' and implemented measures to reduce unnecessary activities, resulting in a decrease in the cost of generating SQL and improved cost-effectiveness of inside sales activities through enhanced efficiency.
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.