[Complete Explanation] Definition and Process of SQL in Inside Sales

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last updated：Jan 07, 2026

エンジン

We will systematically explain everything from the definition of SQL (Sales Qualified Lead) to the utilization process.

**Benefits** - You will understand clear criteria for SQL. - You will learn measures that directly improve lead accuracy. - You will be able to organize the overall picture of process design. 'PROBiZZ' systematizes the definition of SQL and its utilization process to support the digital transformation of corporate sales. Many companies face discrepancies in lead evaluation between marketing and sales, and measures are being implemented with ambiguous criteria for SQL. 'PROBiZZ' reconstructs the definition of SQL to align with your company's targets and strategies, creating a common understanding across organizations. Additionally, it is equipped with a system that can extract only high-accuracy leads by integrating with a database of over 8.5 million companies. As a result, it contributes to reducing unnecessary sales actions and improving the deal conversion rate and closing rate. The SQL design that begins with 'PROBiZZ' is a practical process reform that connects sales and marketing.

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basic information

Without a clear definition of SQL, the accuracy of inside sales will not improve, and the stability of deal-making will be compromised. At "PROBiZZ," we provide support to clearly establish SQL criteria tailored to your company's sales strategy and customer attributes. This ensures a smooth connection throughout the process from lead nurturing to handover, eliminating individual dependencies. Additionally, by leveraging accumulated data and behavioral logs, it becomes possible to identify the characteristics of high-quality leads. The decision-making regarding "who to approach, when, and how" becomes more precise, significantly reducing the risk of lost opportunities. For the inside sales department to consistently achieve results, a system like "PROBiZZ" is essential. 【Strengths and Features】 ■ Connecting sales and marketing through unified SQL definitions ■ Designing and supporting processes with high deal conversion rates ■ Improving the success rate of implemented measures with high-precision data

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Are you experiencing an unstable state where the definition of SQL and lead criteria are ambiguous, leading to inconsistent deal-making? 'PROBiZZ' provides comprehensive support from SQL definition to process design and data utilization. We offer examples of specific process designs in free materials. Download now to enhance your sales accuracy.

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Applications/Examples of results

- Companies with unclear SQL standards unified their definitions based on the 'PROBiZZ' template, enabling smooth collaboration between sales and marketing. - By visualizing and designing the process leading to SQL using 'PROBiZZ', the quality of leads improved, and the conversion rate increased by 1.8 times. - The previously subjective lead evaluation was systematized with 'PROBiZZ', transitioning to a system where even new members can consistently identify promising leads.