To strengthen the results of corporate sales through data and systems, this document explains how to establish and operate an SDR (Sales Development) organization in a quick reference format.
**Benefits** - Stable supply of high-quality leads dramatically improves the conversion rate to business negotiations. - Field sales can focus on core activities, maximizing productivity. - Bottlenecks in sales activities are clarified through data, accelerating strategy. 'PROBiZZ' positions the SDR organization as the "engine for strengthening corporate sales" and designs its optimal roles and KPIs. It clarifies through data "who, what, and how" SDRs should approach, building a system and process that generates high-quality business negotiations. Digital tools such as SFA/CRM that support SDR activities are designed for ease of use by field personnel, with a system that automatically accumulates activity data thoroughly established. The rules for information sharing and lead handover between SDRs, marketing, and field sales are clarified, eliminating inter-departmental conflicts and establishing a collaborative system. The results of SDRs are visualized through specific metrics such as the number of leads, negotiation setting rates, and lead quality, implementing a management system for data-driven guidance and improvement. 'PROBiZZ' builds the structure of the SDR organization, transforming your corporate sales from "highly personalized activities" to a "scientific system that produces results through structure."
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By selecting and nurturing high-accuracy leads, SDRs eliminate unnecessary visits for field sales, allowing them to focus on high-probability deals. SDR activities enable the transition to negotiations at the optimal timing when potential customers' purchasing intentions are heightened, preventing the loss of leads. Clarifying the division of roles between SDRs and field sales levels the workload among sales representatives and enhances overall organizational morale. The real-time visualization of SDR activity results allows managers to quickly identify bottlenecks and provide strategic guidance. Implementing an SDR organizational structure strengthens lead generation capabilities in a non-face-to-face manner, enabling market expansion beyond geographical constraints. As success know-how for SDRs accumulates based on data, early development of new employees becomes possible, accelerating organizational growth. 【Strengths and Features】 ■ Design of optimal roles, KPIs, and processes for the SDR organization ■ Design of SFA/CRM tailored to the SDR organization and support for data establishment ■ Establishment of lead handover rules (SLA) to strengthen inter-departmental collaboration
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Are you struggling with "lack of leads" or "poor quality of sales meetings" in corporate sales? 'PROBiZZ' is currently offering a free quick reference guide on the structure of SDR organizations that dramatically strengthens corporate sales. We thoroughly explain the correct role of SDRs, the steps to establish them, and the KPIs necessary for achieving results—essential components for success. By incorporating the structure from this guide, let's transform your sales organization into an SDR organization that generates results. Download the guide and achieve enhanced corporate sales and meet your revenue targets.
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Applications/Examples of results
- An IT service company that was spending too much time on appointment setting instead of focusing on its core proposal activities established an SDR organization under the guidance of 'PROBiZZ' and implemented measures to specialize in lead selection and nurturing, resulting in a 30% improvement in the order probability for field sales and an increase in average order value, leading to enhanced sales productivity. - A manufacturing company that had a large number of new leads but inconsistent lead quality that hindered sales efficiency executed measures with the support of 'PROBiZZ' to establish a thorough hearing and lead scoring system through SDRs, improving the deal conversion rate by 10% and enabling concentrated investment in high-probability leads, thus enhancing lead management. - A consulting firm that had insufficient information sharing between SDRs and field sales, causing distrust among customers, implemented measures under the guidance of 'PROBiZZ' to use SFA as a common platform and clarify the SLA for lead handover, resulting in smoother inter-departmental collaboration and improved consistency in customer interactions, optimizing the customer experience.
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.