This article explains the latest methods to refresh telemarketing activities, which tend to rely on a mentality of perseverance, using digital tools to maximize appointment acquisition rates.
**Benefits** - Predict the accuracy of targets, significantly improving appointment acquisition rates. - Dramatically reduce the mental burden on telemarketing staff and inefficient call activities. - Data-driven results allow for the construction of highly reproducible success patterns. 'PROBiZZ' scientifically analyzes and resolves the causes of "failure to meet targets" in telemarketing through three axes: talk scripts, targets, and activity volume. By implementing and operating SFA/CRM, we create a system that digitizes the activities of telemarketing staff, enabling guidance and improvement that does not rely on intuition or experience. We identify "targets that are likely to lead to appointments" using digital methods based on the attributes and behavioral history of potential customers, dramatically enhancing the quality of call lists. We optimize the talk scripts and rebuttal patterns, which are crucial in telemarketing, based on data to maximize appointment rates. Experts familiar with digital tools design and support the system to be user-friendly for telemarketing staff, minimizing confusion on the ground. 'PROBiZZ' transforms inefficient telemarketing activities into a "scientific method that yields results" through data and digital technology.
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The time spent on calls to low-probability prospects is reduced, and even with a decrease in activity volume, the number of appointments is maintained or improved. By using data-driven scripts, the stress of being rejected is reduced, leading to improved mental health for the representatives. The successful know-how of excellent representatives is accumulated in the system, enabling early training of newcomers and raising the skill level of the entire organization. The results of telemarketing are visualized in real-time, allowing managers to provide prompt and accurate improvement guidance. The success factors for acquiring appointments become clear as digital data, enabling a transition to a highly reproducible sales organization. By streamlining the search for customer information and inputting history, more time can be focused on the core task of making calls. [Strengths and Features] ■ Support for the introduction of digital methods that scientifically analyze traditional telemarketing ■ Creation of scripts to maximize appointment acquisition rates based on data analysis ■ Complete dataization and establishment of telemarketing activities through the use of SFA/CRM
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Is your company's telemarketing activity still being exhausted by a mentality-based approach? "PROBiZZ" is currently distributing a free resource that explains digital methods for achieving telemarketing goals, featuring a carefully selected checklist of 10 items. It covers essential topics such as effective target selection methods and secrets to increase appointment rates. Transform your company's telemarketing into a scientifically efficient sales process with this checklist. Download the resource and dramatically improve your telemarketing results.
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Applications/Examples of results
- An IT company that faced challenges with high turnover and training costs due to telemarketing staff leaving within a short period optimized their call list based on data analysis under the guidance of "PROBiZZ." They implemented measures to focus on high-potential prospects, resulting in a decrease in the number of rejections faced by staff and a reduction in mental stress, which led to a lower turnover rate and improved retention of skilled personnel. - A manufacturing company that struggled with appointment rates relying on a talk script based on the sales manager's experience executed a measure with the support of "PROBiZZ" to establish a system for recording and analyzing all call data in their SFA. By optimizing the opening and closing parts of the talk based on data, they achieved a 20% increase in appointment acquisition rates within two months, maximizing their results. - A service industry company that managed telemarketing results in Excel and faced delays in improvement guidance implemented a measure under the guidance of "PROBiZZ" to introduce SFA/CRM and build a dedicated dashboard for telemarketing. This enabled real-time KPI-based guidance, accelerating their training process.
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Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.

