Five Key Points for Successfully Attracting Talent on Construction Industry Job Recruitment Sites
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Solve the labor shortage in the construction industry! How to attract excellent talent through effective recruitment website creation.
The construction industry is facing a serious labor shortage, with an estimated shortfall of about 1.3 million workers expected by the fiscal year 2025. Traditional job postings and public employment services have their limits, and in an era where 80% of modern job seekers check company information online, creating an attractive recruitment website has become essential. This article will detail the key points for developing a recruitment site that effectively communicates the unique values of the construction industry, such as "pride in craftsmanship" and "contribution to social infrastructure." We will introduce practical methods for improving application rates through entry form optimization, attracting young talent on high school and new graduate recruitment pages, accommodating the hiring of foreign workers, and conveying unique appeal that sets you apart from job sites. By appropriately combining these elements, it becomes possible to attract high-quality applicants who are not just "looking for a job," but are motivated to "work in the construction industry." We will provide a concrete roadmap for achieving recruitment activities that not only address the labor shortage but also contribute to the long-term growth and development of the company.
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【Regarding these concerns】 ■ The number of applicants is overwhelmingly low Even when job postings are made, no applicants gather at all, with only a few applications each month. ■ There is a variation in the quality of applicants While applications do come in, they are mostly from individuals lacking experience or motivation, and no immediately useful candidates are applying. ■ There are no young applicants at all There are hardly any applications from high school graduates or new graduates, and the age demographic is aging. ■ Recruitment costs are rising year by year The fees for posting on job sites and the compensation for recruitment agencies have become expensive. ■ It is difficult to find talent in rural areas Job postings in regional cities and suburban areas do not attract applicants. ■ Competitors are stealing talent There are frequent instances of excellent talent being taken by construction companies in the same area. ■ Hired talent leaves the company quickly Even after going through the hiring process, new hires leave soon after, resulting in a low retention rate. ■ Unable to adapt to digital recruitment Unable to keep up with the latest recruitment trends and unable to move away from traditional methods. To solve these issues, creating effective recruitment websites specialized for the construction industry is an important solution.
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Our company is a business that provides comprehensive support through a wide range of services, from website creation to web marketing, operational support, and business efficiency improvement. We aim to address our customers' concerns in various areas such as site creation, marketing support, and operational efficiency, and to move forward together. We will solve your "troubles" with the power of the web. Please feel free to contact us if you have any requests.