A thorough explanation of the essential points for SQL definition and process building to maximize results!
**Benefits** - Clarification of SQL definitions leads to unified sales judgments - Processes are visualized, accelerating development - Smooth collaboration between SDR and field teams 'PROBiZZ' supports the standardization of SQL (Sales Qualified Lead) definitions and inside sales processes. The criteria for SQL judgments, which can easily become subjective, can be clearly defined through specific scoring logic. This facilitates a common understanding and smooth collaboration among marketing, SDR, and field teams. Additionally, each process of sales activities is visualized within the system, allowing for easy tracking of lead progress and identification of bottlenecks at a glance. This makes education and improvement within the team easier, enhancing the overall sales capability of the organization. The establishment of SQL definitions and processes that begins with 'PROBiZZ' serves as a foundation for improving sales results and reproducibility.
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The projects that were handed over to sales with unclear definitions of SQL have had their scoring criteria established with the introduction of 'PROBiZZ', eliminating inconsistencies in judgment. As a result, inefficiencies caused by discrepancies in understanding with sales have drastically reduced, leading to a significant increase in the conversion rate of negotiations. Additionally, the status of responses and the progress of processes handled by SDRs are all visualized, allowing managers to focus on training and support. Each step of the process is clearly defined, making it easier for newcomers to become effective immediately. By having marketing, SDRs, and sales speak with the same criteria, collaboration becomes faster and more accurate. With 'PROBiZZ', the previously ambiguous SQL criteria and sales processes are transformed into direct weapons for achieving results. 【Strengths and Features】 ■ Clarification of SQL criteria with numerical values to eliminate subjectivity ■ Visualization of lead progress through the system ■ Streamlining of processes to enhance training and evaluation efficiency
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If you are facing challenges with unclear SQL definitions that hinder collaboration with sales and result in low deal conversion rates, please take a look at the materials for 'PROBiZZ.' By implementing clear scoring and process improvements, the collaboration accuracy between marketing, SDR, and sales will dramatically improve, leading to better results.
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Applications/Examples of results
- A company that had a misalignment in SQL recognition with sales unified its standards using the scoring logic of "PROBiZZ," resulting in a 1.5 times increase in order rate. - In an environment where the activities of SDRs were a black box, the visibility of each response phase was improved, making management easier. - The inside sales training, which relied on experience, transformed into a system where even newcomers can achieve results early due to clear process design.
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Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.