Understanding the Importance of Customer Management from the Basics! Recommended Tools Useful in the Field are Also Introduced.

Introducing the advantages and disadvantages of customer management using CRM, SFA, and MA!

Customer management involves managing information about both prospective and existing customers, with the aim of utilizing the collected data for marketing, sales, customer success, and other purposes. The customer-related information collected by each department should be regarded as a shared asset of the entire company, and it is important to create a system that allows for cross-departmental data utilization. There may be individuals facing challenges in executing and analyzing initiatives within their departments who wish to deepen their understanding of customer management. Therefore, this article will introduce the importance of customer management and the tools that can be utilized. *For detailed content of the column, please refer to the related links. For more information, you can download the PDF or feel free to contact us.*

CRM (Customer Relationship Management System)Business Card Management System