Achieved a 60-70% acceleration in the product data maintenance process.
At ROTHENBERGER, an international supplier of pipe tools and machinery, it was often the case that insufficient information led to increased workload due to the need for additional research and internal adjustments, resulting in unnecessary delays in market launch. By utilizing the Contentserv PIM solution as a centralized source for all product information and digital assets, we significantly reduced the effort required for data maintenance in line with our goals of reducing processing time and costs. By focusing on a newly automated inheritance structure and a class model specialized in data models, we have managed to lower the error rate in future data maintenance and further improve the data quality of product information. 【Case Summary】 ■Challenges - The product classification was complex, requiring mapping both established classifications in the tool industry and newly added classifications into the system, which the existing PIM system could no longer handle. *For more details, please download the PDF or feel free to contact us.
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【Summary of Other Cases】 ■Implementation Effects - By achieving a unified understanding of maintenance processes across the company, product data can now be generated more efficiently while maintaining high quality. - Translations from subsidiaries in various countries are now translated directly within the system and released. - Native speakers from relevant countries take responsibility, ensuring that content always remains within the PIM system. *For more details, please download the PDF or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
