Modernizing product data management for subsidiaries in Germany and worldwide by implementing Contentserv!
HAFELE, a manufacturer of furniture hardware and architectural hardware, faced challenges such as the time and cost involved in disseminating information to sales channels like e-commerce sites and partners. Approximately 300 active users from departments including product data management, brand communication, sales publishing, and overseas subsidiaries utilize a user-friendly interface, smooth workflows, and intuitive features. We will introduce a case study on modernizing product data management. [Contents] ■ Overview of HAFELE's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future prospects *For more details, please refer to the PDF document or feel free to contact us.
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Centric PXM (formerly Contentserv) integrates multiple capabilities—including Product Information Management (PIM), Digital Asset Management (DAM), supplier onboarding, and multi-channel syndication—into a single unified platform. It centralizes product information scattered across internal and external teams, ensuring that accurate, up-to-date data is delivered consistently across every sales channel. In 2023, we strengthened our portfolio with the strategic acquisition of Shoppingfeed, a leading provider of product feed management and marketplace integration solutions. In March 2025, we joined Centric Software, a Dassault Systèmes company, becoming part of the industry’s most advanced product concept-to-commercialization platform.
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