Enhancing brand value through Mizuno's content-driven DX-PIM/DAM.

What is the method that solved the challenges of information management for a wide range of products and achieved an increase in brand value?

Mizuno Corporation faced challenges such as insufficient information on the product pages of its e-commerce site, which meant that the information it wanted to convey to consumers was not being effectively communicated. To address this, a global product information management infrastructure was established using Contentserv, which integrates PIM for managing text information and DAM for managing images and videos. This solution resolved the challenges of managing information for a wide range of products and enhanced brand value. [Contents] ■ Integration of vast product information through PIM: Challenges in product information management ■ High appreciation for the convenience of integrating DAM with PIM ■ Future developments: Advancing "infrastructure development" towards global expansion *For more details, please refer to the PDF document or feel free to contact us.

Knowledge Sharing System