Plan and conduct a workshop after clearly defining the purpose and goals of idea generation!
We would like to introduce a case where we conducted a workshop to grasp the sense of idea generation at our company. We received inquiries about wanting to experience practical ways to generate and refine ideas tailored to our business. In response, we conducted multiple workshops tailored to the client's situation, focusing on identifying issues, brainstorming solutions, ensuring alignment with constraints, considering business models, and concretizing solutions. [Case Overview] ■Request - Although there is a new business creation team, they have no prior knowledge and do not know how to come up with new ideas or advance projects. ■Results - Participants experienced the entire process of idea generation. - They understood what needed to be clarified before generating ideas. *For more details, please download the PDF or feel free to contact us.
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Designers are like "interpreters" in business creation, possessing both a "user perspective" that accurately captures needs and a "business perspective" that utilizes business acumen. Our company leverages these characteristics of designers to consider: - What is the "truly necessary" for users? - How should this be incorporated into the business? We support the growth of our clients' businesses comprehensively from both the user and business perspectives.