Organizing the features of the technology, we propose ideas from multiple perspectives such as providers, users, and the market!
We would like to introduce a case where we generated ideas for services/use cases based on the premise of utilizing technology. There was a consultation where the desired technology was already determined, but the client was unable to think of what services or conveniences could be created using that technology, resulting in the project not progressing. Therefore, after aligning our understanding of the direction of the ideas to be generated with the client, we conducted idea generation from a broad perspective, repeatedly cycling through proposal → deepening → reconsideration, which helped visualize the utilization of the technology. [Case Overview] ■ Request - We would like you to generate ideas for new services and use cases using the technology, based on an understanding of it. ■ Results - Through proposals and discussions, we gained a new perspective on the technology. - Future considerations became clear, allowing the project to move forward. - The visualization of ideas accelerated subsequent discussions. *For more details, please download the PDF or feel free to contact us.
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Designers are like "interpreters" in business creation, possessing both a "user perspective" that accurately captures needs and a "business perspective" that utilizes business acumen. Our company leverages these characteristics of designers to consider: - What is the "truly necessary" for users? - How should this be incorporated into the business? We support the growth of our clients' businesses comprehensively from both the user and business perspectives.