Clearly define user requirements through a process of exploring users' true feelings, and utilize this for UI production!
We would like to introduce a case where we defined user requirements and created UI for a new service at our company. We received an inquiry from a client who plans to offer a new service but was unsure about what users need and how to present those needs, as they had not thoroughly considered the necessary features. In response, we delved deeper into the current assumed user profiles, established user needs and requirements, and confirmed the consistency and adequacy of the features the service is expected to provide. This allowed us to clarify the necessary functions and UI design, leading us to the UI production phase. 【Case Overview】 ■ Request - We would like you to handle everything from exploring user needs to creating a UI that meets those needs. ■ Results - Improved resolution of user needs. - Created a UI that satisfies both user needs and business objectives. - Understood the process of defining user needs and requirements. *For more details, please download the PDF or feel free to contact us.
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Designers are like "interpreters" in business creation, possessing both a "user perspective" that accurately captures needs and a "business perspective" that utilizes business acumen. Our company leverages these characteristics of designers to consider: - What is the "truly necessary" for users? - How should this be incorporated into the business? We support the growth of our clients' businesses comprehensively from both the user and business perspectives.