[Column] Growth Trajectory of Small and Medium-sized Enterprises 7: From Expansion Growth Phase to Growth Expansion Phase
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■Expansion Growth Period This period of expansion and growth leads to becoming a 5 billion company through the introduction of multifunctional developments (multiple business divisions and headquarters system). However, while the outward appearance is that of a medium-sized enterprise, the content of each multifaceted and multifunctional aspect remains that of a small to medium-sized enterprise, resulting in a phenomenon of significant gaps. The company expands its operations through a multifaceted approach. However, when looking at the content of these branches, they are essentially small to medium-sized enterprises. In a small to medium-sized enterprise that operates from a single location, the president is usually present, allowing for quick responses to issues and easy communication of company policies. In contrast, branches are led by branch managers. Therefore, the content of the branches is actually weaker in terms of structure than that of small to medium-sized enterprises. In other words, "the gross is a medium-sized enterprise, but the content of each aspect is often weaker than that of small to medium-sized enterprises." This leads to the frequent occurrence of various gaps. To surpass the 5 billion mark during this expansion growth period, it is essential to implement multifunctionality, namely the headquarters and business division systems; otherwise, operations will not run smoothly. Additionally, a characteristic of this scale is the clash between the "old" and "new" in various matters. Through this clash, it is necessary to achieve "fusion" and build what is essential for the company; otherwise, it will become difficult to manage from a human perspective.
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