[Column] Growth Trajectory of Small and Medium Enterprises 5: Expansion Growth Phase

I will introduce a column article.

■Expansion Growth Phase The expansion growth phase refers to a company that has broken through the billion barrier and aims for three billion. It actively promotes multifaceted development centered around the power of its management. This multifaceted development involves the expansion of branches, stores, and areas. Therefore, it is inevitable that gross sales will increase. However, when growing from one billion to three billion, it is often the case that the internal structure of the company does not keep pace. Inevitably, a tendency for "expansion" precedes the growth phase. In cases aiming for three billion, the company lacks the elements of a strong strategy, such as the gold, silver, rook, and bishop in shogi, leading to a "king and pawn management style." If the king stumbles, everyone falls, which creates instability; however, on the other hand, there is also momentum as a company. If the current president is thinking, "My company is currently at eight billion, and I want to somehow break through ten billion," then as a manager, they must challenge themselves in their role as a leader.

E-learningEmployee training