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The revenue generated by staple products and flagship products supports the management foundation of a company. It serves as the source for developing new revenue-generating products and challenging new businesses, becoming the engine for the company's maintenance, continuity, and growth. However, the product life cycle is becoming shorter, and the proportion of staple products is decreasing, making it difficult to create new staple products. The image of staple products may suggest that they are supported without changes to their content, but most staple products undergo numerous improvements, expanding their fan base each time and growing into long-selling items. In other words, by refining existing staple products rather than just creating them, new fans can be acquired, allowing them to continue to exist as further staple products. What are your staple products? What are your flagship products? While developing new products is important, it is also essential to enhance existing staple and flagship products that are already strengths (or were) to make them even stronger.
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