Rakuten Insight allows for the analysis of advertising contacts based on actual behavior, using contact logs, making it possible to verify the effectiveness of advertisements.
Our company offers the "R-Brand Lift Survey," which utilizes advertising contact logs to measure the effectiveness of ads and verify brand lift for those who have actually been exposed to web advertisements. We have accumulated data from approximately 2.2 million users in our own panel, including about 2.2 million linked via cookies and about 1.7 million linked via AdID/IDFA, allowing for sufficient data collection even in cases of low occurrence rates or when detailed allocations are desired. 【Features】 ■ Verification of advertising effectiveness based on logs ■ An overwhelming number of panels, the largest in Japan ■ Unique data assets from the Rakuten Group ■ Standardization of survey items and proposals for establishing judgment criteria (norm values) *For more details, please download the PDF or contact us.
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basic information
【Basic Deliverables】 ■ Raw data from the survey (CSV format) ■ Simple summary tables and cross-tabulation tables (Excel format) ■ Aggregation tool (RakuCross for Web) *For more details, please download the PDF or contact us.
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Applications/Examples of results
【Usage Example】 ■Verification of advertising effectiveness using advertising contact logs (Food Manufacturer) *For more details, please download the PDF or contact us.
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Company information
Our company is an insight company that provides "next-generation internet research" and "support for effective digital marketing PDCA." We possess approximately 2.2 million panels, making it the largest scale in the industry as a single panel. In addition to the research data generated from this panel, we provide behavioral log data accumulated by the Rakuten Group to support our customers' future.