We contribute with our planning and writing skills when you want to solve challenges in advertising, promotion, and public relations content creation, and when you are looking for specific talent.
*All of the following is for web sites, and design and photography can be done in collaboration with external parties. ■【Product Catalog & Writing】Through interviews, we repeatedly engage in Q&A to acquire knowledge and create copy (advertising text) that emphasizes differentiation points. ■【Company Profile & Writing】In the case of new or revised company profiles, we restructure the content based on suggestions for improvements, conducting re-interviews and creating copy (advertising text) consistently. ■【Recruitment Information】Conduct employee interviews for recruitment purposes, from creating questions to conducting interviews and creating copy (based on word count) consistently. ■【Naming Creation】Based on the provided materials, we interpret features from different perspectives and submit at least 30 proposals based on various approaches. We reflect feedback such as "this proposal is close" and narrow down the direction for further proposals, ultimately creating at least 50 proposals before finalizing the last one. ■【Corporate Slogan Creation】We inquire about the company's desired direction, valued principles, and product characteristics, and submit at least 30 proposals based on various approaches from different perspectives. We reflect feedback such as "this proposal is close" and narrow down the direction for further proposals, ultimately creating at least 50 proposals before finalizing the last one. ■【Company History & Internal Newsletters, etc.】All can be planned and created from scratch.*
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List of company and organization names and summaries limited to the BtoB field (work includes creating advertising copy and some interviews/planning) → ● Toshiba / Analysis of "Wide Area Rainwater Management System" incidents, "Numerical Simulation" catalog ● ThreeBond / Company brochure ● Onex / 70-year history ● Nabtesco Automotive / Recruitment page on the website ● Kodak / In-hospital image management system "PACS," "CR500" ● Johnson Controls / Building management system "METASYS" catalog ● Nippon Television Work 24 / Recruitment information ● Kobelco Cranes / Concept book (domestic and overseas), model-specific catalog ● Public Interest Corporation / Company funeral information, sales guide by funeral style, leaflets by ancillary services ● Hitachi Information Control Solutions / Various solutions on the website ● NaITO / Campaign catalog for cutting tools, interview with the president of Tungaloy within the catalog ● Abe Hiko / Corporate slogan ● Ministry of Land, Infrastructure, Transport and Tourism / "Human Resource Securing and Development Case Collection," "Regional Collaboration Network Building Support Project," "Promotion of Insurance Enrollment for Sole Proprietors" brochure ● Ministry of Defense / Creation and proofreading of web materials for the Senkaku Islands ● Japan Tourism Agency / "Overseas Study Trip Manual" ● Small and Medium-sized Enterprise Disaster Compensation Mutual Aid Welfare Foundation / Handbook for government-affiliated financial institution loans and subsidies for small and medium-sized enterprises.
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Kawanaka Kiko began his professional life in the sales department of Kao Corporation, and after gaining ten years of experience as a copywriter at a production company and advertising agency, he became independent and established Present Co., Ltd. in 1993 in Nishigotanda, Shinagawa, Tokyo. He operates as a group that uniquely employs multiple copywriters within the industry. In 2015, he moved his office to Yamato City, Kanagawa Prefecture, and has been working as a freelancer since 2023. His main business involves planning, researching, and creating written content necessary for advertising and promotions, and he handles a wide range of work from "listening, thinking, and writing" to article advertisements for the Nikkei newspaper. He has also worked on corporate histories totaling 300,000 words based on interviews with company presidents. In the B2B sector, he has experience with construction equipment and construction software like BIM in the civil engineering and construction industries, as well as creating advertisements and brochures for industrial machinery and office equipment. He caters to a diverse range of clients, from government agencies like the Ministry of Land, Infrastructure, Transport and Tourism and large corporations to bars in front of Shinjuku Station and pachinko parlors, regardless of the nature of the project. His target audience spans all ages, from elementary school students (educational materials) to the elderly (paid nursing homes), and he proposes and creates advertising copy for various projects, including cosmetic naming and admission guides for women's universities, without regard to gender. If you inquire, he can send a "Kawanaka Kiko Work History" summarized by industry and age group via email.