It can enhance the user's immersion.
Eye tracking (gaze tracking/gaze measurement) allows for: ▶ Interaction between humans and computers ▶ Quantification and visualization of attention and interest ▶ Natural behavior of agents For example, it enables a more realistic representation of avatars and virtual characters. It allows for intuitive connections with metaverse users through real eye contact. Characters and environments that can respond to gaze and user interest create an immersive experience. Additionally, it is possible to evaluate UI/UX based on how the system is perceived. For instance, understanding intentions and responding with UX can streamline the interface through intuitive gaze-based interactions. By creating environments that capture user attention and leveraging reactions, smooth UX control can be achieved. *For more details, please refer to the PDF document or feel free to contact us.
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**What is Eye Tracking?** Eye tracking captures the movements and characteristics of a person's eyes, providing various useful data such as eye position, pupil size, user detection, attention, and fixation points. This data can be utilized to improve interactions with devices and enhance usability. **Research Areas Studied Under Ergonomics and Engineering** Eye tracking is used to evaluate the following: ▶ Design and Development - Usability of devices - Navigation/pathfinding - Architecture - Equipment design Industries: Mechanical engineering, civil engineering, and computer engineering ▶ Cognition and Understanding - Human-computer interaction - Driver behavior - Spatial cognition - Signal processing Industries: Aerospace, automotive, and space exploration *Tobii provides support to meet various research needs. Please feel free to contact us.*
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In the field of engineering, gaze plays an important role in human-computer interaction. In particular, its compatibility as a pointing tool in VR spaces with HMDs is outstanding. When attention is understood, communication with agents becomes more realistic. Please feel free to contact us.
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Tobii Technology is the leading company in eye tracking, which allows us to understand where people are looking. Tobii's eye tracking technology is used in a wide range of fields, including skill transfer, academic research, marketing research (product packaging, advertising, usability), and interfaces (gaze control). Tobii provides not only the necessary hardware and software for eye tracking but also research services such as study design, data collection, and data analysis.