Building good customer relationships

While every element of the purchasing process is important, it is believed that getting the final interaction point in the buyer's journey right after the purchase is the most crucial. In fact, "86% of customers say that the experience after the purchase has the greatest influence on their decision to choose the same brand again." Customers often feel they have the least control at this final stage. If there is a unified approach to customer service in the purchasing process, the time spent waiting for the product after clicking "purchase" can be significantly reduced, alleviating stress. The problem is that many retailers struggle to instill confidence in customers regarding the post-purchase process. *For more details, please download the PDF or contact Manhattan at (Representative: 03-6205-7400).*

In today's omnichannel world, standing still means falling behind. The era of slowly and steadily moving from stores to call centers and warehouses is over. Success hinges on delivering the products customers want, at the time and place they wish to receive them. To achieve this, one must always be active. Leading retailers are those that continuously optimize, innovate, and experiment. They understand the essence of connected commerce and possess the tools to provide what customers demand. This three-part guide will explain how Manhattan Active solutions enable exceptional experiences that drive efficiency, growth, and customer satisfaction. It begins with integrating areas such as products, locations, and personnel. For insights on how Manhattan Active solutions can provide your company with the competitive edge it needs, please refer to our e-book, "Products, Places, People."

Manhattan Associates (NASDAQ: MANH) has announced that it has begun selling the Manhattan Active(TM) Omni solution in Japan. Manhattan Active Omni, the first omnichannel-as-a-service solution, supports the rapidly changing retail business in Japan and flexibly responds to the needs of today's consumers who actively shop digitally. At the same time, it provides an excellent purchasing experience for customers across all channels and offers means to improve sales and customer loyalty for Japanese retailers.

Now, a single great book, like a new T-shirt, can change the situation dramatically. Retailers are working hard, bringing about things that were part of sales, work, comfort, and the ordinary, one sale at a time.