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  4. [Ebook] Improving Post-Purchase Experience through Digital Self-Service
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  • Apr 11, 2022
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Apr 11, 2022

[Ebook] Improving Post-Purchase Experience through Digital Self-Service

マンハッタン・アソシエイツ マンハッタン・アソシエイツ
While every element of the purchasing process is important, it is believed that getting the final interaction point in the buyer's journey right after the purchase is the most crucial. In fact, "86% of customers say that the experience after the purchase has the greatest influence on their decision to choose the same brand again." Customers often feel they have the least control at this final stage. If there is a unified approach to customer service in the purchasing process, the time spent waiting for the product after clicking "purchase" can be significantly reduced, alleviating stress. The problem is that many retailers struggle to instill confidence in customers regarding the post-purchase process. *For more details, please download the PDF or contact Manhattan at (Representative: 03-6205-7400).*
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Customer Engagement Introduction Site
By combining unstructured customer insights, like conversations during service, with structured data such as real-time customer orders, interaction history, and preferences, it enables the management of interactions with all customers in a personalized way, allowing for the building of relationships with favorite brands.

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[Ebook] Enhancing Post-Purchase Experience through Digital Self-Service

The customer's post-purchase experience is more important than ever!

Every element of the purchasing process is important, but it is believed that getting the final interaction point in the buyer's journey right, which occurs after the purchase, is the most crucial. In fact, "86% of customers say that the experience after the purchase has the greatest influence on their decision to choose the same brand again." Customers often feel they have the least control at this final stage. If there is a unified approach to customer service in the purchasing process, the time spent waiting for the product after clicking "purchase" can be significantly reduced, alleviating stress. The problem is that many retailers struggle to instill confidence in customers regarding the post-purchase process.

  • Inventory Management System
  • Logistics and warehouse management systems

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Manhattan Active Omni

Not the wonderful experience you think, but the experience that the customer desires.

The experiences that customers seek are as diverse as individual personalities. One of the wonderful experiences that customers may envision is a sense of closeness to the brand through high-touch communication. If we could recommend products that align with their preferences based on previous purchase history, the customer's purchase rate would increase. Alternatively, if we can provide such services to customers seeking convenience, they may return to shop with us repeatedly. To serve customers better, it is essential to seamlessly integrate physical stores, online platforms, and mobile services, offering a wide range of fulfillment options from same-day shipping to home delivery. Additionally, we must not forget about customers who want to finish their shopping as quickly as possible or those who might abandon their purchases without hesitation if there are long lines at checkout. *For more details, please download the PDF or contact us.*

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Building good customer relationships

Taking the customer team to the next step.

Customers believe that they maintain a relationship with the store or company after making a purchase. They want the company to recognize them just as much as they feel the company is valuable to them, and they wish to be seen as valuable customers by the company. Are you able to be present and respond to customers who wish to be respected and heard when they need it? Customer Engagement provides your associates and customer service representatives with the tools necessary to gain a comprehensive understanding of customers, their preferences, and trends. It offers opportunities to achieve brand recognition that encourages customers to make repeat purchases. The question retailers should ask themselves is not, "Do we recognize our customers?" but rather, "Does what we know about our customers help us ensure that we are committed to them?" With a cloud-native approach, quick responses, and excellent experiences guaranteed through built-in insights and predictive analytics, we support retailers in engaging customers at any stage of their shopping journey.

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Contact center

Build quick and easy access to the latest customer transaction information in the sales channel.

Currently, for many people, the most valuable commodity is not money but time. Customers value the quality and convenience of service over price, and industries are striving daily to provide exceptional experiences. Excellent customer service means understanding what customers find uncomfortable and removing those issues. When the majority of orders are processed digitally, consumers can easily find answers to questions like "Where is my order?" themselves. However, when customers are truly in trouble, they want to talk to a customer service representative. Service agents need user-friendly tools and access to customer transaction data to conduct this dialogue smoothly and quickly. If done properly, contact centers can create opportunities to leave a positive impression on customers. Therefore, we provide customer service representatives with the necessary information and functionalities. In terms of service, to create highly loyal customers, it is essential to support the quick and easy resolution of customer issues. With the Manhattan Contact Centre, this becomes possible.

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Store Fulfillment

Utilizing stores to maximize e-commerce sales.

The store fulfillment solution provides complete instructions and control from a single, responsive interface designed to run on any form factor and operating system. Whether in large stores with dedicated operations and customer service teams or in small stores where employees wear multiple hats, it offers easy-to-use mobile interfaces for reliable picking, packing, shipping from the store, and in-store pickups. Real-time access to in-store fulfillment information, activities, and processes enables efficient fulfillment while ensuring customer satisfaction. *For more details, please download the PDF or contact us.*

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Manhattan Active Comprehensive Platform

Providing a single view that links customer, order, and inventory-related information.

By adopting a common integrated model within the company, customer, order, and inventory-related information is provided in a single view that is interconnected, eliminating the need for stores, customer service, and logistics centers to use individually independent and uncoordinated platforms or solutions to achieve business goals. *For more details, please download the PDF or contact us.*

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Manhattan Active Supply Chain

Always flexible, always up-to-date.

Seamless Interconnection for Comprehensive Optimization Manhattan Active Supply Chain enables the innovation and optimization of complex distribution and transportation operations by providing practical visibility across the entire network. Dedicated features are available for various industries, including food distribution and retail, life sciences, apparel and footwear, high-tech electronics, third-party logistics, and more. Manhattan's Active Supply Chain enhances productivity within the warehouse, optimizes equipment utilization, and improves employee engagement. It also possesses the responsiveness to adapt to fluctuations in demand. With logistics center technology that offers ease of use and flexibility akin to a smartphone app, employee work speed increases, and the management efficiency of managers and administrators improves. *For more details, please download the PDF or contact us.*

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Manhattan Active Solutions

We aggregate all best practices for fulfillment and provide them through a cloud-native omnichannel platform.

We support companies in optimizing their extensive and complex operations, responding to changes in the market and demand, and innovating repeatedly, quickly, and as many times as needed. By using Manhattan's solutions, companies can always access the latest, seamlessly interconnected technologies. *For more details, please download the PDF or contact us.*

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