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  4. Omnichannel: Details of products, locations, and personnel.
CATALOG
  • Jul 26, 2021
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Jul 26, 2021

Omnichannel: Details of products, locations, and personnel.

マンハッタン・アソシエイツ マンハッタン・アソシエイツ
In today's omnichannel world, standing still means falling behind. The era of slowly and steadily moving from stores to call centers and warehouses is over. Success hinges on delivering the products customers want, at the time and place they wish to receive them. To achieve this, one must always be active. Leading retailers are those that continuously optimize, innovate, and experiment. They understand the essence of connected commerce and possess the tools to provide what customers demand. This three-part guide will explain how Manhattan Active solutions enable exceptional experiences that drive efficiency, growth, and customer satisfaction. It begins with integrating areas such as products, locations, and personnel. For insights on how Manhattan Active solutions can provide your company with the competitive edge it needs, please refer to our e-book, "Products, Places, People."
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Connecting Products, People, and Places to Deliver Great Customer Experiences
In the world of retail, everything has changed with omnichannel. It has become essential to provide a great experience throughout the entire purchasing process for customers. As a result, technologies that enable WMS, inventory visibility, and order management have become more important than ever.

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[Omni Implementation Case] Kendra Scott switches to store shipping method.

"Kendra Scott Inc." We will introduce examples of deliveries to 175 countries worldwide, starting with retail stores within the United States.

At Kendra Scott, stores were closed due to measures against the COVID-19 virus, and operations at the main logistics center were also minimized. To continue sales and utilize in-store inventory, Manhattan introduced the "shipping from store" feature in just a few days, and later allowed for in-store pickup as well. This new approach was successful, promoting not only sales performance during the pandemic but also charitable activities. [Case Study] ■Challenges - Stores were closed due to COVID-19 measures - Operations at the main logistics center were minimized ■Solutions - Introduced the "shipping from store" feature in just a few days - Later allowed for in-store pickup as well *For more details, please refer to the PDF document or feel free to contact us.

  • Sales Management System
  • Logistics and warehouse management systems

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Manhattan Active Omni

Not the wonderful experience you think, but the experience that the customer desires.

The experiences that customers seek are as diverse as individual personalities. One of the wonderful experiences that customers may envision is a sense of closeness to the brand through high-touch communication. If we could recommend products that align with their preferences based on previous purchase history, the customer's purchase rate would increase. Alternatively, if we can provide such services to customers seeking convenience, they may return to shop with us repeatedly. To serve customers better, it is essential to seamlessly integrate physical stores, online platforms, and mobile services, offering a wide range of fulfillment options from same-day shipping to home delivery. Additionally, we must not forget about customers who want to finish their shopping as quickly as possible or those who might abandon their purchases without hesitation if there are long lines at checkout. *For more details, please download the PDF or contact us.*

  • Logistics and warehouse management systems

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Store inventory

Improve store inventory accuracy and sales, and reduce product stockouts.

Due to the routine handling of products, the inventory accuracy at the store level remains at around 60 percent. Moreover, this was the case before the pressure from omnichannel fulfillment was applied. Activating the store network, which serves as a gateway for commerce often involving digital processing for products purchased online, is a top priority for delivering the omnichannel promise to customers. By ensuring store inventory accuracy, we can expand sales, reduce the risk of stockouts, and decrease the steps involved in in-store replenishment. Using mobile functionalities designed specifically for store employees for receiving and inventory management, we can handle processes such as store replenishment, orders from the website to the store, returns, and transfers for each shipment, case, carton, or item. With omnichannel commerce, the responsibilities of store employees have expanded beyond selling and providing services to customers, including accommodating options such as purchases from the online store, shipments from the store, and shipments to the store. *For more details, please download the PDF or contact us.*

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Reliable advisor

Build long-term relationships with customers.

Through Manhattan's clienteling, store teams can support customers at key points in their shopping journey. This allows for personalized attention and services before, during, and after their visit to the store. Clienteling is part of the same platform as Point of Sale, seamlessly providing digital sales assistance to store employees and promoting both sales and an excellent in-store experience. *For more details, please download the PDF or contact us.*

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Building good customer relationships

Taking the customer team to the next step.

Customers believe that they maintain a relationship with the store or company after making a purchase. They want the company to recognize them just as much as they feel the company is valuable to them, and they wish to be seen as valuable customers by the company. Are you able to be present and respond to customers who wish to be respected and heard when they need it? Customer Engagement provides your associates and customer service representatives with the tools necessary to gain a comprehensive understanding of customers, their preferences, and trends. It offers opportunities to achieve brand recognition that encourages customers to make repeat purchases. The question retailers should ask themselves is not, "Do we recognize our customers?" but rather, "Does what we know about our customers help us ensure that we are committed to them?" With a cloud-native approach, quick responses, and excellent experiences guaranteed through built-in insights and predictive analytics, we support retailers in engaging customers at any stage of their shopping journey.

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Contact center

Build quick and easy access to the latest customer transaction information in the sales channel.

Currently, for many people, the most valuable commodity is not money but time. Customers value the quality and convenience of service over price, and industries are striving daily to provide exceptional experiences. Excellent customer service means understanding what customers find uncomfortable and removing those issues. When the majority of orders are processed digitally, consumers can easily find answers to questions like "Where is my order?" themselves. However, when customers are truly in trouble, they want to talk to a customer service representative. Service agents need user-friendly tools and access to customer transaction data to conduct this dialogue smoothly and quickly. If done properly, contact centers can create opportunities to leave a positive impression on customers. Therefore, we provide customer service representatives with the necessary information and functionalities. In terms of service, to create highly loyal customers, it is essential to support the quick and easy resolution of customer issues. With the Manhattan Contact Centre, this becomes possible.

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Store Fulfillment

Utilizing stores to maximize e-commerce sales.

The store fulfillment solution provides complete instructions and control from a single, responsive interface designed to run on any form factor and operating system. Whether in large stores with dedicated operations and customer service teams or in small stores where employees wear multiple hats, it offers easy-to-use mobile interfaces for reliable picking, packing, shipping from the store, and in-store pickups. Real-time access to in-store fulfillment information, activities, and processes enables efficient fulfillment while ensuring customer satisfaction. *For more details, please download the PDF or contact us.*

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Order management

Manage orders collectively from various sales channels such as EC, online marketplaces, logistics centers (DC), stores, direct shippers, and agents.

Retailers can utilize order management throughout the entire lifecycle of customer orders, from credit fraud checks to payment processing and delivery of purchased items. In "order management," all systems are interconnected, including the creation of transactions with customers, interactions, documentation, and responses. It provides centralized access to all reliable information regarding orders. E-commerce personnel, customers, call center staff, shipping personnel, and store staff can grasp the status of transactions and overall inventory in real-time. By integrating and managing customer orders across all sales channels, brands, and regions within a single system, the omnichannel purchasing experience can be significantly improved. *For more details, please download the PDF or contact us.*

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Manhattan Active Comprehensive Platform

Providing a single view that links customer, order, and inventory-related information.

By adopting a common integrated model within the company, customer, order, and inventory-related information is provided in a single view that is interconnected, eliminating the need for stores, customer service, and logistics centers to use individually independent and uncoordinated platforms or solutions to achieve business goals. *For more details, please download the PDF or contact us.*

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Manhattan Active Supply Chain

Always flexible, always up-to-date.

Seamless Interconnection for Comprehensive Optimization Manhattan Active Supply Chain enables the innovation and optimization of complex distribution and transportation operations by providing practical visibility across the entire network. Dedicated features are available for various industries, including food distribution and retail, life sciences, apparel and footwear, high-tech electronics, third-party logistics, and more. Manhattan's Active Supply Chain enhances productivity within the warehouse, optimizes equipment utilization, and improves employee engagement. It also possesses the responsiveness to adapt to fluctuations in demand. With logistics center technology that offers ease of use and flexibility akin to a smartphone app, employee work speed increases, and the management efficiency of managers and administrators improves. *For more details, please download the PDF or contact us.*

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Omnichannel: Products, Locations, and Human Resources

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Example of Order Management System Implementation: Super Retail Group

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How to build a customer-centered order system.

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MANHATTAN ACTIVE SOLUTIONS

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Non-contact light beam touch sensor "HA-T Series"

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Hotron Group Case Page

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Mar 23, 2026

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Majesta Fragrance / New fragrance coming soon! A scent that evokes the essence of Japan.

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