You can efficiently target and pursue customers! Here are some case studies of DM+PLUS implementation!
We would like to introduce a case study of the implementation of 'DM+PLUS' for a major renovation company. They were conducting telemarketing after sending direct mail, but were unable to execute all of it, and were struggling to identify high-potential prospective customers. Therefore, we proposed the introduction of our service. After implementation, they were able to track who viewed the direct mail and when, allowing them to focus on closing high-potential prospects and streamline their sales efforts. 【Implemented Product】 ■ Visible Direct Mail 'DM+PLUS' - Can identify potential customers - Can analyze by member attributes - Can efficiently follow up by narrowing down the target *For more details, please refer to the PDF document or feel free to contact us.
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【Case Summary】 ■Challenges - Due to the impact of COVID-19, we struggled to find effective ways to approach customers as events could not be held. - We were conducting telemarketing after sending direct mail, but we were unable to execute all of it. - We could not identify high-probability prospective customers. - We were unable to determine the results relative to the costs incurred for direct mail. ■Results - We became able to track who viewed the direct mail and when. - We focused on high-probability prospective customers, allowing for more efficient closing by the sales team. - We analyzed cost-effectiveness, enabling us to apply insights to the next strategy. *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
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From print media to the web! Visualizing customer purchasing behavior. The evolution of direct mail is here.
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Company information
1) An overwhelming track record, the web ordering system "PRINTBAHN II" that realizes business card management. Since 2002, we have been the pioneers in Japan in developing and providing the web-based business card creation service "PRINTBAHN." In 2006, we launched the second generation service "PRINTBAHN II," which expanded features based on the high demands of our clients and administrators. Currently, we serve around 3,000 companies (6,000 companies in total, with 1.5 million boxes annually), primarily large enterprises in Japan. 2) Streamlining the printing order process for promotional materials and web order management "Print Cyber." We support 900 client companies in improving the operational efficiency and reducing costs of their promotional printed materials. The know-how of "PRINTBAHN II" is implemented here. 3) Adding value to printed materials. Analytical DM (Direct Mail) "DM PLUS." Can customer behavior be seen through DM? An analytical DM that doesn't just end with sending. DM+PLUS prints different QR codes for each recipient, allowing us to analyze the subsequent actions of each individual by accessing a web page. It visualizes customer behavior by showing "who" accessed "when."