How to Develop a Marketing Strategy to Maximize the Effectiveness of Direct Marketing: How to Rotate the PDCA of Segments and Expand the Range of Measures.
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DM is a strategy that can yield responses when sent to a targeted segment. However, in many cases, the process ends with a phone call to those who responded, while those who did not respond are neglected, and the same list is used for the next round—resulting in missed opportunities to leverage the responses gained from a single DM.
This seminar will focus on what to do "after" sending DM, providing insights on how to develop marketing strategies that maximize the effectiveness of DM. We will explain how to continuously update segments as hypotheses based on response data through a practical demonstration using examples and fictional numbers. Additionally, we will introduce methods to expand the scope of initiatives starting from DM, including how to increase conversion points beyond just surveys and how to design follow-ups that vary based on the temperature of responses.
■ Recommended for:
- Those who are getting responses from analog initiatives like DM and telemarketing but find that follow-up efforts are becoming too personalized.
- Those who have implemented marketing automation (MA) but feel it has only become a tool for email distribution.
- B2B marketing professionals who want to start segment-based distribution or improve its accuracy.

| Date and time | Tuesday, Sep 29, 2026 11:30 AM ~ 12:00 PM |
|---|---|
| Entry fee | Free |
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