How does the MA vendor use its own MA? - A full disclosure of the operation screen, including settings that didn't go well -
シャノン
"I don't have anyone in the company to ask if this is the right way to segment."
"I can't decide whether it's okay to delete the scenarios set up by my predecessor."
I often hear such voices from those in charge of operating MA tools.
In this seminar, Shannon, as an MA vendor, will publicly share how they operate MA within their own marketing department, using the actual management screen.
Please note that this seminar will not be recorded or archived. It will be presented only to the 15 companies that attend in person.
[Screens to be viewed on the day] (tentative)
1: Conditions for segmentation
2: Flow and branches of scenarios
3: Discarded settings
[Recommended for those who]
- Are almost solely responsible for operating MA tools
- Have not been able to make changes to the settings inherited from their predecessor
- Feel that they are not using MA as they had originally intended
- Want to know how other companies are actually operating at the screen level
- Are considering reviewing their current MA tools

| Date and time | Friday, Sep 04, 2026 03:00 PM ~ 04:00 PM |
|---|---|
| Capital | Shannon Co., Ltd. Headquarters Seminar Room 2-2-12 Hamamatsucho, Minato-ku, Tokyo, SC Hamamatsucho Building 1, 7th Floor |
| Entry fee | Free |
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