Breaking away from the black box: Managing 'true logistics costs' and menu pricing.
The logistics of the retail and distribution industry have become a black box where true costs are obscured due to years of "outsourcing to 3PL" and "store arrival price system (center fee)."
As a result, excessive logistics demands and "hidden loss products" are created, putting pressure on profits.
In this seminar, we will explain the concept of "menu pricing (appropriate pricing based on service levels)," which is key to breaking the current situation, using case studies from leading advanced companies in the industry.
Furthermore, we will introduce the CEO's approach, "operation accounting," to achieve this.
By visualizing the operational structure on the ground and calculating the "true costs" of work, storage, and delivery at a granular level, we will present a pathway to move stakeholders such as product departments and 3PLs using cost data as a weapon, aiming for overall optimization.

| Date and time | Tuesday, May 26, 2026 12:05 PM ~ 12:55 PM |
|---|---|
| Entry fee | Free |
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