"Flyer" production changes depending on "who to deliver it to." A case study of aligning the "target setting" and structure of flyers with designers.
[Case Study] "Even though it's temporary, it feels just like a home toilet" - A flyer strategy to expand sales channels for a new business
"We tried to create our own flyer, but it didn't go well."
"I can't come up with a catchy phrase that matches the appeal of the product."
This is a promotional case study for our self-produced "portable toilet" that faced such challenges.
What we worked on this time was not just simple design production.
● Designing a "dual-target" approach that resonates with both construction companies and end users
● Analyzing the business plan and turning strengths into catchy phrases
● Structuring a self-sustaining flyer that acts as a "replacement for salespeople"
Why was it possible to finalize the first draft with just one revision?
Please take a look at the "behind-the-scenes of the hearing" that balanced smooth progress with a satisfying outcome.
▼ For detailed production examples, click here (to our official company blog)

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