"SBS Marketing Co., Ltd." Can we gain empathy and "capture hearts"?! The 'Golden Circle Theory'

Thank you for your continued support. On February 18, 2026, we will release the comprehensive weather platform ZEROSAI X-AI. Our strength lies in the ability to integrate AI for wind speed forecasting, weather observation, environmental data, and hazard notifications, in line with traditional pinpoint weather forecasting. On the same day, we will also release a cloud-managed dust meter as a new option for the comprehensive marine platform Compass PLUS. For more details, please visit our website.

The "Hybrid Joint TCF Type" is a bridge expansion device designed for the Tohoku region that responds to "compacted snow," which occurs due to vehicle traffic after snowfall. It meets the 10kN snow load standard set by the Tohoku Regional Development Bureau. Additionally, it adopts a structure known as the "face plate type," which ensures that the water-stopping material does not become exposed on the surface, and it comes standard with "secondary water-stopping material." By employing a double structure, it reduces the risk of leakage and achieves higher water-stopping performance. Furthermore, to prevent snowplow blades from getting caught on the expansion device, it also comes standard with a "snow removal guide plate." This not only protects the product itself but also considers safety during snow removal operations.

The "HM-S6" is an embedded park sensor that detects vehicles through changes in magnetic flux and responds to various situations from passing to stationary vehicles. It can be used for the opening and closing of input doors at waste treatment plants, as well as for gates that vehicles pass through and outdoor parking applications. It can also be installed on rebar and steel plates. 【Features】 ■ Resistant to the effects of natural environments such as rain, snow, temperature changes, and geomagnetism ■ Protection rating IP68 reduces the risk of water ingress ■ Ten times the load capacity compared to conventional embedded park sensors (based on our comparison) ■ Can distinguish between vehicles even when they pass continuously ■ Can be installed on rebar and steel plates *For more details, please refer to the PDF document or feel free to contact us.

In facilities operating nurse call systems, we have made bed exit sensors wireless, allowing them to notify in conjunction with the nurse call system. By simply connecting the mat sensor "Foldable Thin Matt-kun," the body movement call "Ugo-kun," and the wheelchair body movement call "Ayumi-chan" to the transmitter HB-RS, you can make the bed exit sensor wireless. The infrared sensor "Just Place Pole-kun" has the transmitter HB-RS built-in. This helps prevent accidents caused by falls, slips, or wandering, contributing to the efficiency of medical operations. 【Features】 ○ Wireless conversion by simply connecting existing sensors to the transmitter HB-WSK. ○ Bed exit sensors notify wirelessly in conjunction with the nurse call system. ○ Up to 5 transmitters can be registered with one receiver. ○ The communication distance between the transmitter and receiver is approximately 10 meters. ◎ For more details, please contact us or download the catalog.

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On February 5, 2026 (Thursday), they published a page titled "Can We 'Capture Hearts' by Gaining Empathy!? 'Golden Circle Theory'." The 'Golden Circle Theory' refers to a way of communicating and explaining that appeals to the emotions of the audience, making it easier to gain empathy and encourage action. The page explains the three components that make up the theory, the differences from general communication methods, how to utilize it in marketing, examples of its application in companies, and key points for effective use. (Page Overview: Excerpts) ■ The three components that make up the 'Golden Circle Theory' ■ Differences between general communication methods and the 'Golden Circle Theory' ■ How to utilize the 'Golden Circle Theory' in marketing ■ Examples of the 'Golden Circle Theory' and key points for effective utilization (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/golden-circle-theory-2026-02/