SBS Marketing Co., Ltd. "Proving the absence of something" is almost impossible!? 'The Devil's Proof'
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On January 15, 2026 (Thursday), they published a page titled "Is it almost impossible to 'prove the non-existence'? The 'Devil's Proof'."
"Proving the non-existence" is extremely difficult and usually almost impossible, which is what the 'Devil's Proof' means. The page explains familiar examples of occurrence and examples in business scenes, as well as countermeasures.
(Page Overview: Excerpt)
■ What is the 'Devil's Proof'?
■ Familiar examples of the occurrence of 'Devil's Proof'
■ Examples of 'Devil's Proof' in business scenes
■ Countermeasures against 'Devil's Proof' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/devils-proof-2026-01/

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