SBS Marketing Co., Ltd. "Is making the 'process' public linked to monetization!? 'Process Economy'"
SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Is 'Opening Up the Process' Linked to Monetization!? 'Process Economy'" on January 13, 2026 (Tuesday).
The 'Process Economy' means not only sharing the final output of products and services but also communicating the process of creating them to gain empathy and support, leading to revenue. The page explains the background of its growing attention, the differences from the 'Output Economy,' its benefits and examples of utilization, as well as points of caution and risks.
(Page Overview: Excerpts)
■ What is 'Process Economy'?
■ Why has 'Process Economy' gained attention?
■ Differences from 'Output Economy'
■ Benefits and examples of 'Process Economy'
■ Cautions and risks of 'Process Economy' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/process-economy-2026-01/

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