SBS Marketing Co., Ltd. "Is it true that impressions and evaluations are determined by the third contact? 'Three Set Theory'"
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On November 6, 2025 (Thursday), they published a page titled "Does the impression and evaluation get decided by the 'third contact'? 'Three Set Theory'."
According to the 'Three Set Theory', people almost decide based on the impressions and evaluations from the first to the third contact with someone. The page explains the details of the three steps, communication methods to create a good impression for those who have had more than three contacts, and examples of application in business scenes.
(Page Overview: Excerpts)
■ What is the 'Three Set Theory'?
■ The "three steps" that determine a person's impression of others
■ Points to be aware of when making contacts from the "first" to the "third"
■ How to give a "good impression" to those with "three or more" contacts?
■ Examples of applying the 'Three Set Theory' in business scenes (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/three-set-theory-2025-11/

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