What are the "four motivations" that drive people to work? 'McClelland's Theory of Needs' at SBS Marketing Co., Ltd.
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 9, 2025 (Thursday), they published a page titled "What are the 'Four Motivations' that Drive People to Work!? 'McClelland's Theory of Needs.'"
According to McClelland's Theory of Needs, there exists one of the following motivations when engaging in work: "achievement motivation," "power motivation," "affiliation motivation," or "avoidance motivation." The page explains the four elements that make up this theory, the types of tasks suitable for individuals with high levels of each need, and points to consider when utilizing this theory.
(Page Overview: Excerpts)
■ The "sources" of motivation vary by individual
■ What is 'McClelland's Theory of Needs'?
■ The four elements that constitute the theory
■ What types of tasks are suitable for individuals with high levels of each "need"?
■ Two points to understand when utilizing the theory (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/mcclellands-theory-of-motivation-2025-10/

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