SBS Marketing Co., Ltd. "The more 'good things' continue, the greater the anxiety becomes!? 'Desire for Punishment'"
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 7, 2025 (Tuesday), it published a page titled "The More 'Good Things' Continue, the Greater the Anxiety?! 'Desire for Punishment'".
When things are going well, people may feel anxious or worried, leading them to wish for bad things or failures—this is the 'Desire for Punishment'. The page explains the mechanisms behind this phenomenon, specific examples, and points to consider when utilizing it.
(Page Overview: Excerpts)
■ What is 'Desire for Punishment'?
■ Mechanisms behind the occurrence of 'Desire for Punishment'
■ Specific examples of 'Desire for Punishment'
■ Business scene applications based on 'Desire for Punishment'
■ Points to consider when utilizing 'Desire for Punishment' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/desire-for-punishment-2025-10/

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