SBS Marketing Co., Ltd. Is there a high 'wall' between free and paid!? 'Paywall'

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 18, 2025 (Thursday), they published a page titled "Is there a high 'wall' between free and paid!? 'Paywall'".
The term 'paywall' refers to a business model that allows access to online content by meeting certain conditions. The page explains the reasons for the increasing adoption of paywalls, the types of paywalls, points to consider when implementing them, and various issues that may arise.
(Page Overview: Excerpts)
■ Can't watch the WBC in 2026 on TV!?
■ What is a 'paywall' (paid wall)?
■ Why is the adoption of 'paywalls' increasing?
■ Types of 'paywalls'
■ Points to consider when implementing a 'paywall'
■ Various "issues" created by 'paywalls' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/pay-wall-2025-09/

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