SBS Marketing Co., Ltd." "Is it a mistake to think that increasing existing customer loyalty leads to business growth? The 'Double Jeopardy Law'

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Increasing Existing Customer Loyalty Leads to Business Growth' a Mistake!? 'Double Jeopardy Law'" on September 9, 2025 (Tuesday).
The "Double Jeopardy Law" shows that brands with low market penetration tend to have lower purchase frequency. The page explains the mechanisms behind this phenomenon, examples of increased market penetration, and methods for medium and small enterprises to enhance their penetration rates!
(Page Overview: Excerpts)
■ What is the "Double Jeopardy Law"?
■ What can be done to "increase penetration rates" in the market?
■ Successful cases of increasing "penetration rates" in the market
■ Techniques for medium and small enterprises to "increase market penetration rates"
■ Insights suggested by the "Double Jeopardy Law" (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/double-jeopardy-2025-09/

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