SBS Marketing Co., Ltd. "By 'surprisingly exceeding expectations' in a good way, does it increase purchasing motivation and reduce complaints!? The 'Escalator Effect'"

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On September 4, 2025, they published a page titled "Does 'Surprising Expectations in a Good Way' Increase Purchase Motivation and Decrease Complaints!? The 'Escalator Effect'". The 'Escalator Effect' refers to the sense of 'discomfort' felt when one's 'preconceptions' confront a different reality. The page explains the mechanisms behind its occurrence, examples of its occurrence and utilization, and key points to know when utilizing it. (Page Overview: Excerpts) ■ What is the 'Escalator Effect'? ■ Mechanisms behind the occurrence of the 'Escalator Effect' ■ Examples and utilization cases of the 'Escalator Effect' ■ Key points to know when utilizing the 'Escalator Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/escalator-effect-2025-09/

Starting from September 1, 2025, we will begin offering CheckPoint UTM in addition to WatchGuard UTM through subscription and rental. For the time being, we will only handle annual payments for the 1535 model (with three types of licenses available), but we hope you will consider it.

NSET Corporation will be exhibiting at the 10th CareTEX Osaka '25, which will be held during Osaka Care Week '25 at Intex Osaka. This exhibition is one of the largest in Western Japan, gathering equipment, supplies, and services for nursing facilities all in one place, making it a professional exhibition. You can view products while selecting them and have business discussions with exhibitors. If you are in the area, we invite you to experience it for yourself. All of our staff are looking forward to your visit.

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 2, 2025 (Tuesday), they published a page titled "Can You Achieve Success by Spending 'A Vast Amount of Time'!? The '10,000-Hour Rule'." The "10,000-Hour Rule" suggests that to become a "top expert" or "professional" in a specific field, one needs to practice or refine their skills for "10,000 hours." The page explains the research that supports this rule, examples of great individuals, various counterarguments to this rule, and methods for accumulating effort to "become a top expert" or "become a professional." (Page Overview: Excerpts) ■ What is the "10,000-Hour Rule"? ■ What is the research that discovered the rule? ■ Counterarguments to the "10,000-Hour Rule" ■ What are the methods to "become a top expert" or "become a professional"? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ten-thousand-hour-rule-2025-09/

Aioi System will begin selling a new product, the digital picking display (LED model) "SGLT2-1-200" equipped with a large surface-emitting switch, starting October 1, 2025, to support the efficiency of logistics and manufacturing operations. With its highly visible large LED display and energy-saving design, it contributes to reducing work errors and improving the efficiency of line operations. The "SGLT2-1-200" is an LED tape-type display that adopts a unique technology where the entire surface acts as a CONFIRM button (patent application pending: Application No. 2025-002484). It offers high visibility, intuitive operation, energy efficiency, and a slim design for easy installation, as well as the capability to connect up to 200 units, making it flexible for large-scale sites. It standardizes the increasingly complex picking and sorting tasks, balancing efficiency and safety. This product will be showcased at the International Logistics Comprehensive Exhibition 2025, the 4th INNOVATION EXPO (Tokyo Big Sight). It will be a valuable opportunity to see the actual device, so please visit us. Event Dates: September 10 (Wed) - 12 (Fri), 2025 Venue: Tokyo Big Sight (Halls 4-8) Booth No: 5-907 (TOPPAN Group Booth)