SBS Marketing Co., Ltd. "The barriers that hinder purchases" dramatically decrease!? 'Risk Reversal'

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On August 26, 2025 (Tuesday), they published a page titled "Will the 'hurdles that hinder purchases' dramatically decrease!? 'Risk Reversal'".
'Risk Reversal' involves preemptively shouldering the potential "anxieties (risks)" that consumers or customers may have, thereby alleviating or reducing them to encourage purchases. The page explains the advantages and disadvantages of utilizing this concept, the timing for its application, representative patterns and examples of its use in business scenes, and points to be cautious about when using it.
(Page Overview: Excerpts)
■ Advantages and disadvantages of 'Risk Reversal'
■ When to use 'Risk Reversal'?
■ Representative patterns and examples of 'Risk Reversal'
■ Cautions when utilizing 'Risk Reversal' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/risk-reversal-2025-08/

Inquiry about this news
Contact Us Online