"SBS Marketing Co., Ltd." Is the "theory of inherent goodness" no longer applicable!? The 'Travel Shame is Easily Discarded Phenomenon'

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer attraction in the BtoB (business-to-business) sector. On August 14, 2025 (Thursday), it published a page titled "Is the 'Doctrine of Innate Goodness' No Longer Applicable!? The 'Forget the Shame of Your Journey Phenomenon.'"
The 'Forget the Shame of Your Journey Phenomenon' refers to the behavior of becoming liberated while traveling and engaging in manners or disruptive actions that one would not normally do. This phenomenon can be observed not only among inbound tourists from abroad but also among domestic tourists in Japan. The page explains the representative issues of overtourism, the causes of its occurrence, countermeasures, the already arising negative effects, and the required attitudes and behaviors!
(Page Overview: Excerpts)
■ Why does "overtourism" occur?
■ Countermeasures for the 'Forget the Shame of Your Journey Phenomenon'
■ Negative effects of the 'Forget the Shame of Your Journey Phenomenon' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/forget-the-shame-of-your-journey-phenomenon-2025-08/

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