SBS Marketing Co., Ltd. "Conveying 'pros and cons' increases persuasiveness and trust! 'Dual Presentation'"

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 29, 2025, they published a page titled "Does conveying 'pros and cons' increase persuasiveness and trust? 'Two-Sided Presentation'."
The 'Two-Sided Presentation' is a persuasive method that communicates both the "advantages" and "disadvantages" to the other party during negotiations or persuasion. The page explains the benefits of using this method, cases where it is particularly effective, examples of its application in business scenes, and points to be cautious of when utilizing it.
(Page Overview: Excerpts)
■ What is 'Two-Sided Presentation'?
■ Benefits of 'Two-Sided Presentation'
■ Cases where 'Two-Sided Presentation' is effective
■ Examples of 'Two-Sided Presentation' application
■ Cautions when utilizing 'Two-Sided Presentation' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/two-sided-presentation-2025-07/

Inquiry about this news
Contact Us Online