SBS Marketing Co., Ltd. Even unreasonable instructions lead to "obedience"! The 'Milgram Effect'

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Even with unreasonable instructions, do we end up 'submitting'? The 'Milgram Effect'" on June 24, 2025 (Tuesday).
The 'Milgram Effect' refers to the tendency to follow the instructions or orders of an 'authority figure' even if they are morally questionable. This page explains the electric shock experiment that demonstrated this phenomenon, the mechanisms behind it, and negative examples that arise.
(Page Overview: Excerpts)
■ What is the 'Milgram Effect'?
■ Trends resulting from the 'Milgram Effect'
■ "Milgram's Electric Shock Experiment"
■ Mechanisms of the 'Milgram Effect'
■ Examples of the 'Milgram Effect'
■ Examples of the 'Milgram Effect' in business (DL content only)
■ Even when 'submitting', one must take responsibility (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/milgram-effect-2025-06/

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