SBS Marketing Co., Ltd. Can we generate innovative ideas without being bound by common sense!? 'Lateral Thinking'

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Can We Generate Innovative Ideas Without Being Bound by Common Sense!? 'Lateral Thinking'" on May 22, 2025 (Thursday).
'Lateral Thinking' allows us to capture things from various perspectives without being constrained by fixed ideas, preconceived notions, or common sense, leading to new thoughts and ideas. The page explains the benefits and tips for utilizing it, three example problems, and the differences between it and two other thinking methods used in business scenes.
(Page Overview: Excerpt)
■ Benefits of 'Lateral Thinking'
■ Steps and tips for utilizing 'Lateral Thinking'
■ Examples of 'Lateral Thinking'
■ Differences from other thinking methods used in business (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/lateral-thinking-2025-05/

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